We’re all about the skating community and supporting the people who make it what it is. That’s why we focus on delivering extremely high-quality bearings at genuinely affordable prices.

Let’s be honest — a 16-year-old skater shouldn’t have to spend a fortune just to roll on ceramic bearings. Our aim is to make top-tier performance accessible, so everyone can experience and purchase the highest quality bearings without the premium price tag. Please don’t mistake our lower prices for an inferior product. We encourage you to compare our bearings to the best — we’re confident you’ll find ours… well, Better.

Another way we support the skate community is through sponsoring skaters. Every member of our team brings passion, drive, and a true love for skating, while also giving back to the community in their own way. We’re proud to have each and every one of them on our team.

While we’re inclusive of all skaters, we’re committed to putting women and gender-diverse humans front and centre.

Think you have what it takes to be a part of the skate team? Click here for more info.